If you follow us on social media, you probably caught the reveal of our new brand identity, including our logo, tagline and packaging. It was a very taxing but worthwhile journey; After almost a year of introspection, research, sweat and tears, we couldn’t be prouder of the final product. Nothing could have prepared us for the overwhelmingly positive feedback from our customers and supporters. That has made it truly worth it.

The Start

ReelFruit’s journey has never been easy. From the company’s inception, we’ve always been fighting an uphill battle on several fronts: Introducing new products into the market people had never…


The end result- Our gorgeous 17FT Cold Storage Reefer. Wi-Fi enabled
The end result- Our gorgeous 17FT Cold Storage Reefer. Wi-Fi enabled
Our 17FT Cold Storage Wi-Fi Enabled Reefer.

What’s the most consistent thing every Nigerian business complains about? Well, there are a lot of complaints, but for the purpose of this article, the correct answer is: “The lack of constant power.”

As a business who is faced with needing some cold storage to improve the quality of our products, we decided to scour the world to see if we could replicate a system that works for the Nigerian environment. In other words, could we achieve 24 hr cold storage in a country without 24 hr power.

TLDR: We can… or so we think

The Problem:

Like every other…

ReelFruit

Fruit processing company based in Nigeria

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store